Vue d'ensemble
INTG : Essentials of management using an integrated approach. Four modules (managing customer relationships, managing processes, managing digital innovation and managing the enterprise) cover fundamentals of marketing, strategy, operations and information systems; and illustrate how this knowledge is harnessed in an organization to create value for customers and other stakeholders. Emphasizes an integrated approach to management, highlighting how organizations function as a whole and the importance of being able to work across functional and organizational boundaries.
Trimestres : Hiver 2016
Chargés de cours : Mantere, Saku (Winter)