Vue d'ensemble
CMRK : Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.
Terms: Hiver 2025
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
