Note: This is the 2023鈥�2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Visit Minerva > Student > Registration > Class Schedule for course dates & times.
Vue d'ensemble
RETL : Fundamentals of marketing communications and advertising. Setting budgets and media allocation. Strategic objectives for digital media communications. Storytelling and creative content. Paid, owned, and earned media. Metrics and productivity. Controlled and quasi-experimentation. Launching digital multi-media campaigns and monitoring their performance.
Terms: Automne 2023
Instructors: Tanguay, Sol (Fall)
Restrictions: Open only to Master's students within the Desautels Faculty of Management
