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CMR2 556 Buyer Behaviour (3 unités)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (École d'éducation permanente)

Vue d'ensemble

Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

Terms: This course is not scheduled for the 2023-2024 academic year.

Instructors: There are no professors associated with this course for the 2023-2024 academic year.

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