MRKT 456 Business to Business Marketing (3 credits)

Main navigation

Note: This is the 2023鈥�2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

MRKT 456 Business to Business Marketing (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

Terms: This course is not scheduled for the 2023-2024 academic year.

Instructors: There are no professors associated with this course for the 2023-2024 academic year.