Note: This is the 2022鈥�2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
Le certificat d鈥櫭﹖udes sup茅rieures en marketing num茅rique a 茅t茅 con莽u pour les 茅tudiants souhaitant parfaire leurs comp茅tences et leurs connaissances actuelles en marketing pour se sp茅cialiser dans l鈥檈nvironnement num茅rique dynamique. Le programme vise 脿 offrir aux 茅tudiants ayant d茅j脿 des connaissances en marketing l鈥檕ccasion de bien conna卯tre les bases th茅oriques, les outils et les habilet茅s requises pour d茅ployer les strat茅gies num茅riques, mesurer leur succ猫s, interagir avec les consommateurs, effectuer du r茅f茅rencement naturel, optimiser l鈥檈xp茅rience utilisateur et concevoir une strat茅gie de marketing num茅rique qui s鈥檋armonise 脿 la mise en march茅 traditionnelle. Le programme comporte quatre cours obligatoires et un cours compl茅mentaire.
Cours obligatoires (12 unit茅s)
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CMIS 543 Digital Customer Experience (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.
Terms: Hiver 2023
Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)
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CMIS 544 Digital Marketing Automation, Planning and Technology (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms: Hiver 2023
Instructors: Mottaghi, Hoda (Winter)
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CMIS 549 Digital Media and Search Engine Optimization (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
Terms: Automne 2022
Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)
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CMR2 573 Digital Marketing Communications (3 unit茅s)
Vue d'ensemble
Marketing : Applies a strategic approach to developing and measuring a digital marketing communication strategy for various platforms and channels aligned to the traditional marketing communications mix. Covers how to leverage best practices to optimise online community building, conversion, and customer experience through digital channels in an integrated marketing communication strategy.
Terms: This course is not scheduled for the 2022-2023 academic year.
Instructors: There are no professors associated with this course for the 2022-2023 academic year.
Cours compl茅mentaire (3 unit茅s)
3 unit茅s parmi les cours suivants :
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CGM2 510 Project Management: Tools and Techniques (3 unit茅s)
Vue d'ensemble
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Automne 2022, Hiver 2023, 脡t茅 2023
Instructors: Chasse, Andrew; Champenois, Christian (Fall) Gauthier, Sylvain; Chasse, Andrew; Corbeil, Linda (Winter) Chasse, Andrew (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
**Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Terms: Automne 2022, Hiver 2023
Instructors: Dellar, Mary; Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 548 Processes of Marketing Research (3 unit茅s)
Vue d'ensemble
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Terms: Automne 2022
Instructors: Letovsky, Steven (Fall)
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CMR2 590 Topics in Marketing (3 unit茅s)
Vue d'ensemble
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Terms: This course is not scheduled for the 2022-2023 academic year.
Instructors: There are no professors associated with this course for the 2022-2023 academic year.
Note: Content will vary from year to year.
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CPL2 552 Strategic Management (3 unit茅s)
Vue d'ensemble
Politique : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Terms: Automne 2022, 脡t茅 2023
Instructors: Du Sault, Andr茅 (Fall) Sacksner, Jeffrey; Du Sault, Andr茅 (Summer)
Prerequisite: Advanced student
Ou tout autre cours de niveau 500 ou 600 offert et approuv茅 par l'unit茅 du D茅veloppement de carri猫re et perfectionnement professionnel.
School of Continuing Studies—2022-2023 (last updated avr. 26, 2022) (disclaimer)
