Ã山ǿ¼é

Minerva Class Scheduling Visit for course dates & times.

important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMR2 543 Marketing of Services (3 unités)

Offered by: Global & Strategic Comm. (École d'éducation permanente)

Vue d'ensemble

Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Terms: Hiver 2023

Instructors: Letovsky, Steven (Winter)

Back to top