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Program Requirements

This 30-credit Major is designed to provide students with a strong background in marketing to prepare them for the wide variety of marketing careers available. The Major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.

All B.Com. students take a Core curriculum in addition to this Major, which is comprised of 30 credits of Marketing courses.

Required Courses (45 credits)

Management Core (36 credits)

• ECON 295 Macroeconomic Policy (3 credits)

  Offered by: Economics (Faculty of Arts)

  Overview

  Economics (Arts) : This applied macroeconomics course focuses on current and recurrent macroeconomic issues important in understanding the public policy environment in which firms make their decisions. Topics include national accounts; national income determination; economic growth and fluctuations; money, monetary policy and financial markets; international trade and finance.

  Terms: Fall 2022, Winter 2023

  Instructors: El-Attar Vilalta, Mayssun (Fall) El-Attar Vilalta, Mayssun; Lander, Moshe (Winter)

  • Corequisite: MGCR 293

  • Restriction: For B.Com. students

  • Restriction: Not open to students who have taken or are taking ECON 209, ECON 330D1/D2 or ECON 352D1/D2.

  • Continuing Studies: requirement for CMA, CGA, I.C.B., the EA of AACI, and the CRA

  • Continuing Studies: not open to full-time day students

• MGCR 211 Introduction to Financial Accounting (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : The role of financial accounting in the reporting of the financial performance of a business. The principles, components and uses of financial accounting and reporting from a user's perspective, including the recording of accounting transactions and events, the examination of the elements of financial statements, the preparation of financial statements and the analysis of financial results.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: Zhang, Jingjing; Oh, Seunghwan; Roh, Yongoh (Fall) Lee, Dongyoung (Winter) Duan, Ken (Summer)

  • Restriction: Not open to U0 students.

• MGCR 222 Introduction to Organizational Behaviour (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Individual motivation and communication style; group dynamics as related to problem solving and decision making, leadership style, work structuring and the larger environment. Interdependence of individual, group and organization task and structure.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: Gauvin, Tatiana; Westgate, Chantal; Blanchette, Simon; Jacob, Florence; Gounden Rock, Alyson; Abbott, Michael (Fall) Galperin, Roman; Dakhlallah, Diana; Ody-Brasier, Amandine (Winter) Westgate, Chantal (Summer)

  • Restriction: Not open to U0 students.

• MGCR 271 Business Statistics (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Statistical concepts and methodology, their application to managerial decision-making, real-life data, problem-solving and spreadsheet modeling. Topics include: descriptive statistics; normal distributions, sampling distributions and estimation, hypothesis testing for one and two populations, goodness of fit, analysis of variance, simple and multiple regression.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: Lima, Eduardo; Miao, Sentao; Frieden, Gabriel (Fall) Frieden, Gabriel (Winter) Matte, Jean-Sébastien (Summer)

  • Prerequisite: MATH 122 and 123 or equivalent

  • Restriction: Not open to U0 students. Not open to students who have taken or are taking MATH 204, MATH 324, PSYC 204, ECON 227, ECON 257.

  • You may not be able to receive credit for this course and other statistic courses. Be sure to check the Course Overlap section under Faculty Degree Requirements in the Arts or Science section of the Calendar.

• MGCR 293 Managerial Economics (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : The course focuses on the application of economic theory to management problems and the economic foundations of marketing, finance, and production. Attention is given to the following topics: price and cost analysis; demand and supply analysis, conditions of competition.

  Terms: Fall 2022, Winter 2023

  Instructors: Sidthidet, Taweewan; NIZAMI, TARIQ (Fall) Sidthidet, Taweewan (Winter)

  • Restriction: Not open to U0 students. Not open to students who have taken or are taking ECON 208, ECON 230D1/D2, or ECON 250D1/D2.

• MGCR 331 Information Systems (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Introduction to principles and concepts of information systems in organizations. Topics include information technology, transaction processing systems, decision support systems, database and systems development. Students are required to have background preparation on basic micro computer skills including spreadsheet and word-processing.

  Terms: Fall 2022, Winter 2023

  Instructors: Taherizadeh, Amir; Tanguay, Sol (Fall) Tanguay, Sol; Havakhor, Taha (Winter)

  • Restriction: Not open to U0 students.

• MGCR 341 Introduction to Finance (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : An introduction to the principles, issues, and institutions of Finance. Topics include valuation, risk, capital investment, financial structure, cost of capital, working capital management, financial markets, and securities.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: De Motta, Adolfo (Fall) Madan, Sujata; di Pietro, Vadim (Winter) di Pietro, Vadim (Summer)

  • Corequisite: MGCR 271 or equivalent

  • Restriction: Not open to U0 students.

• MGCR 352 Principles of Marketing (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: Han, DaHee; Sarigollu, Emine; Cyrius, Fabienne; Forget, Marie-Elyse (Fall) Doré, Bruce; Zhao, Clarice; Cyrius, Fabienne (Winter) Shi, Tianfeng (Summer)

  • Restrictions: Open to U1, U2, U3 students.

• MGCR 360 Social Context of Business (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : This course examines how business interacts with the larger society. It explores the development of modern capitalist society, and the dilemmas that organizations face in acting in a socially responsible manner. Students will examine these issues with reference to sustainable development, business ethics, globalization and developing countries, and political activity.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: Holmgren, Lindsay; Mohammadi, Hanieh; Moyal, Jonathan; Horner, Hervé Robert (Fall) Holmgren, Lindsay; Horner, Hervé Robert; Allaster, John; Moyal, Jonathan (Winter) Moloney, Kate (Summer)

  • Restriction: Open to U2 and U3 students.

• MGCR 382 International Business (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : An introduction to the world of international business. Economic foundations of international trade and investment. The international trade, finance, and regulatory frameworks. Relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses. Effects of local environmental characteristics on the operations of multi-national enterprises.

  Terms: Fall 2022, Winter 2023

  Instructors: Melville, Donald; Lee, Jared (Fall) Melville, Donald; Lee, Jared (Winter)

  • Restriction: Not open to U0 students.

• MGCR 423 Strategic Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : An integrative and interdisciplinary introduction to strategy formation and execution. Concepts, tools, and practical application to understand how firms leverage resources and capabilities to gain competitive advantage in dynamic, contemporary industries. Strategic positioning, organizational design, and managerial action for the long-term success of businesses and positive social and ecological outcomes.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: An, Kwangjun; Melville, Donald; Moore, Karl; Lee, Yoojin; Zavosh, Ghahhar (Fall) Zavosh, Ghahhar; Lyubman, Liliya; Moore, Karl (Winter) Zavosh, Ghahhar (Summer)

  • Restriction: Open to U2, U3 students only

• MGCR 472 Operations Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Management Core : Design, planning, establishment, control, and improvement of the activities/processes that create a firm's final products and/or services. The interaction of operations with other business areas will also be discussed. Topics include forecasting, product and process design, waiting lines, capacity planning, inventory management and total quality management.

  Terms: Fall 2022, Winter 2023, Summer 2023

  Instructors: Ding, Yichuan Daniel; Bekci, Recep Yusuf (Fall) Hariss, Rim; Cohen, Maxime; Glew, Rob (Winter) Önen Öz, Sena (Summer)

  • Prerequisite: MGCR 271 or equivalent

  • Restriction: Open to U1, U2, U3 students.

Major (9 credits)

• MRKT 354 Marketing Strategy (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

  Terms: Fall 2022, Winter 2023

  Instructors: Sakalauskas, Dennis; Dracopoulos, George (Fall) Dracopoulos, George (Winter)

  • Prerequisite: MGCR 352

  • Restrictions: Open to U2 and U3 students.

• MRKT 451 Marketing Research (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

  Terms: Fall 2022, Winter 2023

  Instructors: Jo, Myung-Soo (Fall) Letovsky, Steven; Feigenbaum, Bonnie M (Winter)

  • Prerequisites: MGCR 352 and MGCR 271

• MRKT 452 Consumer Behaviour (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

  Terms: Fall 2022, Winter 2023

  Instructors: Mukherjee, Ashesh (Fall) Mukherjee, Ashesh (Winter)

  • Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

  • Restrictions: Restricted to U2 and U3 students.

Complementary Courses (21 credits)

21 credits selected from:

• MRKT 351 Marketing and Society (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.

  Terms: Winter 2023

  Instructors: Blanchette, Simon (Winter)

  • Prerequisite: MGCR 352

• MRKT 355 Services Marketing (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.

  Terms: Fall 2022, Winter 2023

  Instructors: Dellar, Mary (Fall) Dellar, Mary (Winter)

  • Prerequisite: MGCR 352

• MRKT 357 Marketing Planning 1 (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.

  Terms: Winter 2023

  Instructors: Soroka, Robert (Winter)

  • Prerequisite(s): MGCR 352

• MRKT 365 New Products (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.

  Terms: Winter 2023

  Instructors: Sakalauskas, Dennis (Winter)

  • Prerequisite: MGCR 352

• MRKT 434 Topics in Marketing 1 (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Current topics in marketing.

  Terms: This course is not scheduled for the 2022-2023 academic year.

  Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Prerequisite: MGCR 352

• MRKT 438 Brand Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.

  Terms: Fall 2022, Winter 2023

  Instructors: Dellar, Mary (Fall) Dellar, Mary (Winter)

  • Prerequisite: MGCR 352

• MRKT 440 Marketing Analytics (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Analytic techniques available to marketing managers including practice with actual data sets to use the techniques. Topics covered will include customer and product analytic models, digital marketing, and marketing resource allocation.

  Terms: Fall 2022

  Instructors: Haruvy, Ernan (Fall)

  • Prerequisite: MGCR 352

  • Restriction(s): Open only to U2 and U3 students. Not open to students who have taken MRKT 434 when topic was "Marketing Analytics".

• MRKT 453 Advertising and Media (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.

  Terms: Fall 2022, Winter 2023

  Instructors: Vakratsas, Demetrios (Fall) Dellar, Mary (Winter)

  • Prerequisite(s): MGCR 352

• MRKT 455 Sales Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

  Terms: Fall 2022

  Instructors: Delorme, Bruno (Fall)

  • Prerequisite: MGCR 352

• MRKT 456 Business to Business Marketing (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.

  Terms: This course is not scheduled for the 2022-2023 academic year.

  Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Prerequisite: MGCR 352

• MRKT 459 Retail Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.

  Terms: Fall 2022, Winter 2023

  Instructors: Lamothe, Marie Josee (Fall) Lamothe, Marie Josee (Winter)

  • Prerequisite: MGCR 352

• MRKT 483 International Marketing Management (3 credits)

  Offered by: Management (Desautels Faculty of Management)

  Overview

  Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

  Terms: Fall 2022

  Instructors: Sakalauskas, Dennis (Fall)

  • Prerequisites: MGCR 382 and MGCR 352