Visit for course dates & times.
Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: Winter 2022
Instructors: Letovsky, Steven (Winter)