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Diplôme (Dip.) gestion concentration en commerce sur internet (30 unités)

Nota : Ceci est la version 2020–2021 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou .

Offered by: Développement de carrière et perfectionnement professionnel     Degree: Diplôme en gestion

Program Requirements

Ce programme permet à l'étudiant d'acquérir des connaissances et des compétences dans le domaine du commerce sur Internet, de se doter d'outils pour faire face à la transformation radicale des pratiques d'affaires opérées par Internet et de s'adapter aux exigences d'un nouveau marché en évolution rapide.

Cours associés

  • CEC2 532 Business Economics (3 unités) *

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Économie (CCE) : Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.

    Terms: Automne 2020, Hiver 2021

    Instructors: Sheikholeslami Salmasi, K (Fall) Sheikholeslami Salmasi, K (Winter)

  • CMS2 500 Mathematics for Management (3 unités) *

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Sciences de la gestion (CCE) : Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability

    Terms: Automne 2020, Hiver 2021, Été 2021

    Instructors: Causley, Broderick (Fall) Causley, Broderick (Winter) de Oliveira Bernardo, Heliudson (Summer)

    • Prerequisite: CMSC 000

    • Note: "Mathematics for Management" must be completed in the first semester of the Diploma in Management program.

* ou l'exemption par un examen

Cours obligatoires (27 unités)

  • CACC 520 Accounting for Management (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Comptabilité : This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.

    Terms: Automne 2020, Hiver 2021

    Instructors: Cohen, Thierry; Lapointe, Deirdre; Bouras, Jenny (Fall) Cohen, Thierry (Winter)

  • CFIN 512 Corporate Finance (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Finance (CCE) : Fundamental finance theory as applied to the firm's short and long-term financing and investment decisions and the sources of funds available to it (stocks, bonds, derivatives). Exposure to critical concepts of "firm value maximization" emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend policy, risk and return.

    Terms: This course is not scheduled for the 2020-2021 academic year.

    Instructors: There are no professors associated with this course for the 2020-2021 academic year.

    • Prerequisite(s): CACC 520 or CACC 521

    • Corequisite(s): CMS2 521

    • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the fourth lecture day.

  • CMIS 530 Digital Analytics and Targeting (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.

    Terms: Automne 2020

    Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

  • CMIS 543 Digital Customer Experience (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

    Terms: Hiver 2021

    Instructors: Mottaghi, Hoda (Winter)

  • CMIS 544 Digital Marketing Automation, Planning and Technology (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.

    Terms: Hiver 2021

    Instructors: Muscott, Adam (Winter)

  • CMIS 549 Digital Media and Search Engine Optimization (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Gestion des systèmes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.

    Terms: Automne 2020

    Instructors: Harrisson-Boudreau, Jean-Philippe (Fall)

  • CMR2 542 Marketing Principles and Applications (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.

    Terms: Automne 2020, Hiver 2021

    Instructors: Dellar, Mary (Fall) Letovsky, Steven (Winter)

  • CMS2 521 Applied Management Statistics (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Sciences de la gestion (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.

    Terms: Automne 2020, Hiver 2021, Été 2021

    Instructors: Kelome, Djivede (Fall) Chernitsky, Gabriel (Winter) Kelome, Djivede (Summer)

    • Prerequisite: CMS2 500 or the Exemption by Examination Test

  • CORG 551 Behaviour in Organizations (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d’éducation permanente)

    Vue d'ensemble

    Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.

    Terms: Automne 2020, Hiver 2021, Été 2021

    Instructors: Di Maulo, Sonia; Firsova, Nadège (Fall) Archibald, James K (Winter) Firsova, Nadège (Summer)

Cours complémentaire (3 unités)

3 unités parmi les cours suivants :

School of Continuing Studies—2020-2021 (last updated juin. 12, 2020) (disclaimer)
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