Ã山ǿ¼é

MRKT 672 Internet Marketing Analytics (1.5 credits)

important

Note: This is the 2019–2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : What makes internet marketing different? Introduction to internet marketing - search engine optimization. Inbound marketing - search advertising and privacy concerns. Online tracking and privacy issues.

Terms: Winter 2020

Instructors: Yang, Nathan (Winter)

Back to top