Note: This is the 2018鈥�2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
General Management : Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.
Terms: Winter 2019
Instructors: Sacksner, Jeffrey (Winter)
