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Certificat d'études supérieures en gestion des relations publiques (15 unités)

Ceci est la version 2016–2017 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.

Offered by: Développement de carrière et perfectionnement professionnel     Degree: Graduate Certificate in Pub Relations Mgm

Program Requirements

Cours obligatoires (12 unités)

  • CPRL 510 Fundamentals of Public Relations (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.

    Terms: Automne 2016, Hiver 2017

    Instructors: Papastefanou, Nicolette (Fall) Papastefanou, Nicolette (Winter)

  • CPRL 520 Applied Public Relations Communication (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.

    Terms: Automne 2016, Hiver 2017

    Instructors: Callaway, Yvonne (Fall) Callaway, Yvonne (Winter)

    • Corequisite: CPRL 510

    • Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.

  • CPRL 530 Internal Stakeholder Communication (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).

    Terms: Automne 2016

    Instructors: Walsh, Brendan (Fall)

  • CPRL 531 Media Context and Applications (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.

    Terms: Hiver 2017

    Instructors: Papastefanou, Nicolette (Winter)

Cours complémentaire (3 unités)

3 unités parmi les cours suivants :

  • CGM2 510 Project Management: Tools and Techniques (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

    Terms: Automne 2016, Hiver 2017, Été 2017

    Instructors: Chasse, Andrew (Fall) Chasse, Andrew; Lapointe, Deirdre (Winter) Chasse, Andrew (Summer)

    • Restrictions: Open to students currently in a program. Not open to Special Students.

    • **Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the second lecture day and withdrawal is the third lecture day.

  • CPRL 515 Fund-raising and Philanthropy (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.

    Terms: Été 2017

    Instructors: Lynch, Shaun (Summer)

  • CPRL 532 Public Relations Event Management (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.

    Terms: Automne 2016

    Instructors: Lefebvre, Michel (Fall)

  • CPRL 535 Public Opinion and Public Policy (3 unités)

    Offered by: Développement de carrière et perfectionnement professionnel (École d'éducation permanente)

    Vue d'ensemble

    Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.

    Terms: Hiver 2017

    Instructors: Creighton, Jennifer (Winter)

School of Continuing Studies—2016-2017 (last updated aoû. 26, 2016) (disclaimer)
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