Exigences du programme
Cette majeure de 30 unités vise l'acquisition d'une solide formation de base en marketing et prépare les étudiants à un vaste choix de carrières dans ce domaine. Cette majeure s'adresse particulièrement aux étudiants qui veulent faire carrière dans les secteurs de la gestion des marques, du marketing au sein d'une petite entreprise, de la gestion des ventes et du marketing interentreprises.
Cours obligatoires (15 unités)
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MRKT 354 Marketing Management 2 (3 unités)
Vue d'ensemble
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Dracopoulos, George; Mandelos, Billy (Fall) Papatheodorakos, Nick; Dracopoulos, George (Winter)
Prerequisite: MGCR 352
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MRKT 357 Marketing Planning 1 (3 unités)
Vue d'ensemble
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Dzafik, Dilara (Fall) Soroka, Robert H S; Duerksen, Ronald (Winter)
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MRKT 451 Marketing Research (3 unités)
Vue d'ensemble
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Jo, Myung-Soo (Fall) Letovsky, Steven (Winter)
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MRKT 452 Consumer Behaviour (3 unités)
Vue d'ensemble
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Mukherjee, Ashesh (Fall) Soroka, Robert H S (Winter)
Prerequisite: MGCR 352
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MRKT 453 Advertising Management (3 unités)
Vue d'ensemble
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Mukherjee, Ashesh (Fall) Mackalski, Robert (Winter)
Cours complémentaires (15 unités)
Cinq cours parmi les suivants :
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BUSA 464 Management of Small Enterprises (3 unités)
Vue d'ensemble
Gestion d'affaires : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.
Trimestres : Automne 2015
Chargés de cours : Whittaker, Gary (Fall)
Prerequisite: MGCR 341
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MRKT 351 Marketing and Society (3 unités)
Vue d'ensemble
Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.
Trimestres : Hiver 2016
Chargés de cours : Nulman, Andy (Winter)
Prerequisite: MGCR 352
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MRKT 355 Services Marketing (3 unités)
Vue d'ensemble
Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Dellar, Mary (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352
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MRKT 365 New Products (3 unités)
Vue d'ensemble
Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.
Trimestres : Hiver 2016
Chargés de cours : Dellar, Mary (Winter)
Prerequisite: MGCR 352
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MRKT 438 Brand Management (3 unités)
Vue d'ensemble
Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Mackalski, Robert (Fall) Mackalski, Robert (Winter)
Prerequisite: MGCR 352
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MRKT 455 Sales Management (3 unités)
Vue d'ensemble
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Trimestres : Automne 2015
Chargés de cours : Moscovitz, David Lewis (Fall)
Prerequisite: MGCR 352
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MRKT 456 Business to Business Marketing (3 unités)
Vue d'ensemble
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2015-2016.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2015-2016.
Prerequisite: MGCR 352
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MRKT 459 Retail Management (3 unités)
Vue d'ensemble
Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
Trimestres : Hiver 2016
Chargés de cours : Dzafik, Dilara (Winter)
Prerequisite: MGCR 352
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MRKT 483 International Marketing Management (3 unités)
Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Trimestres : Automne 2015
Chargés de cours : Desrosiers, Lee (Fall)