Vue d'ensemble
Perfectionnement professionnel en musique : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.
Trimestres : Hiver 2016
Charg茅s de cours : Dellar, Mary (Winter)