Vue d'ensemble
Technologie de gestion des fermes : The goal of this course is to improve students' skills needed for marketing agricultural products and services. This course covers all types of marketing, from direct sales and on-farm marketing to wholesale channels, auctions and exports. Students will study examples of marketing systems used for various agricultural commodities and create a marketing plan (product, price, promotion, "place" and public image) for a particular product or service. They will also improve their skills in sales and customer relations.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2015-2016.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2015-2016.
(152-023-MC)
(3-2-2)