Overview
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Terms: Fall 2015, Winter 2016
Instructors: Dzafik, Dilara (Fall) Soroka, Robert H S; Duerksen, Ronald (Winter)