Overview
Public Relations : Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
Terms: Summer 2016
Instructors: Lynch, Shaun (Summer)
**In addition to Wednesday classes there will be three Friday classes held on Friday May 6, 27 and June 10 from 18:00 to 21:00.