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Le certificat d'études supérieures en marketing s'adresse aux étudiants qui souhaitent mettre à niveau leurs connaissances et leurs habiletés dans le domaine.
Le programme est conçu pour donner l'occasion aux étudiants d'approfondir leurs connaissances des bases théoriques et des pratiques du marketing par des cours de cycle supérieur.
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : Letovsky, Steven (Fall) Letovsky, Steven (Winter)
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Trimestres : Hiver 2015
Chargés de cours : Cipriano, Mary Ann Lisa (Winter)
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Trimestres : Hiver 2015
Chargés de cours : Letovsky, Steven (Winter)
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Trimestres : Hiver 2015, Été 2015
Chargés de cours : Delorme, Bruno (Winter) Desrosiers, Lee (Summer)
3 unités parmi les cours suivants :
Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Chasse, Andrew (Fall) Chasse, Andrew (Winter) Gauthier, Sylvain; Champenois, Christian (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
Gestion des systèmes d'information : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
Trimestres : Hiver 2015
Chargés de cours : Soliman, Moataz (Winter)
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Trimestres : Hiver 2015
Chargés de cours : Moscovitz, David Lewis (Winter)
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2014-2015.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2014-2015.
Note: Content will vary from year to year.
Politique : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : Hollingworth, Mark (Fall) Hollingworth, Mark (Winter)
Prerequisite: Advanced student
Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Trimestres : Automne 2014
Chargés de cours : Whittaker, Gary (Fall)
Ou tout autre cours de niveau 500 ou 600 offert et approuvé par l'unité du Développement de carrière et perfectionnement professionnel.