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CMRK 225 Marketing Statistics and Research (3 credits)

Note: This is the 2014–2015 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.

Terms: Fall 2014, Winter 2015

Instructors: Di Luzio, Linda (Fall) Letovsky, Steven (Winter)

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