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Le diplôme en marketing appliqué s'adresse aux étudiants souhaitant enrichir leurs études universitaires antérieures pour postuler un emploi en marketing dans des organisations commerciales, industrielles ou sans but lucratif, ou pour entreprendre une nouvelle carrière. Ce programme présente aux étudiants les théories, les pratiques et les plus récents développements dans le domaine du marketing et leur donne l'occasion d'utiliser leurs acquis dans des cas pratiques. Pour s'inscrire à ce programme, les étudiants doivent être titulaires d'un diplôme de baccalauréat, dans n'importe quel domaine, et avoir obtenu une MPC égale ou supérieure à 3,0 sur 4,0, ou 3,2 sur 4,0 dans leurs deux dernières années d'études universitaires à temps plein.
Gestion des systèmes d'information : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Trimestres : Automne 2013
Chargés de cours : Gniwisch, Pinny (Fall)
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2013, Hiver 2014, Été 2014
Chargés de cours : Moscovitz, David Lewis (Fall) Dracopoulos, George (Winter) Royce, Charles (Summer)
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Trimestres : Hiver 2014
Chargés de cours : Moscovitz, David Lewis (Winter)
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Trimestres : Automne 2013, Hiver 2014
Chargés de cours : Letovsky, Steven (Fall) Letovsky, Steven (Winter)
Marketing : Theories and practices of personal selling. Principles of sales management. Customer experience. organizational sales strategy, development of relationship, product, customer and presentation strategies, sales team management, measurement of service quality, feedback research, and management of customers’ expectations.
Trimestres : Automne 2013
Chargés de cours : Delorme, Bruno (Fall)
Corequisite: CMR2 542
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Trimestres : Hiver 2014
Chargés de cours : Royce, Charles (Winter)
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Trimestres : Hiver 2014
Chargés de cours : Desrosiers, Lee (Winter)
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Trimestres : Automne 2013, Été 2014
Chargés de cours : Etemad, Hamid (Fall) Desrosiers, Lee (Summer)
Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
Trimestres : Été 2014
Chargés de cours : Moscovitz, David Lewis (Summer)
Politique : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Trimestres : Automne 2013, Hiver 2014, Été 2014
Chargés de cours : Walsh, Brendan (Fall) Walsh, Brendan (Winter) Pitts, Charles (Summer)