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Le certificat prépare à une carrière dans un domaine clé du marketing et donne les atouts nécessaires pour comprendre et exploiter les publications récentes sur le marketing.
Nota : Les cours associés ne sont assortis d’aucune unité retenue dans le calcul des exigences du programme.
Sciences de la gestion (CCE) : Linear and quadratic functions, exponential and logarithmic functions, applications. Sequences and series, mathematics of finance. Permutations and combinations. Introduction to probability. Matrices and systems of linear equations.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Lau, Hang; Roth, Charles (Fall) Chouha, Paul; Roth, Charles; Gavrin, Victor (Winter) Lau, Hang (Summer)
Prerequisite: CMSC 000 Foundations of Mathematics or Diagnostic Test
* ou l'exemption par un examen
Tronc commun de gestion : The role of financial accounting in the reporting of the financial performance of a business. The principles, components and uses of financial accounting and reporting from a user's perspective, including the recording of accounting transactions and events, the examination of the elements of financial statements, the preparation of financial statements and the analysis of financial results.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Ryan, Kimberly; Davies, Brian Lindsay; Bierbrier, Edward; Cecere, Ralph; Scott, Julia; Pimentel, Erica (Fall) Ryan, Kimberly; Bierbrier, Edward; Welscheid, Samantha; Farber, David; Moschella, Walter (Winter) Hammami, Ahmad; Bierbrier, Edward; Zajdman-Borden, Karen (Summer)
Continuing Studies: requirement for CMA, CGA, the EA of AACI, and the Institute of Internal Auditors
Tronc commun de gestion : Descriptive statistics, probability, random variables, binomial, poisson, normal distributions, sampling distribution of the mean, estimation, hypothesis testing, analysis of variance, tests of goodness of fit, simple linear regression, non-parametric statistics. Use of computer statistics package (no computer background needed). Application to problems in business and management.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Gravel, Claude (Fall) Gravel, Claude (Winter) Gravel, Claude (Summer)
Prerequisite: CMSC 101 College Algebra and Functions or Diagnostic Test
Requirement for the Institute of Internal Auditors, CMA and CGA
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Mackalski, Robert; Chaxel, Anne-Sophie; Sarigollu, Emine; Mathur, Sameer; Royce, Charles; Delorme, Bruno; Etemad, Hamid (Fall) Mishra, Saurabh; Qiu, Chun; Cyrius, Fabienne; Mackalski, Robert; Nobel, Ralph; Royce, Charles (Winter) Wang, Wei-Lin; Delorme, Bruno (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
Marketing : The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Dracopoulos, George; Mandelos, Billy (Fall) Hwang, Min Ha; Dracopoulos, George; Keller, Wendy Ilse (Winter)
Prerequisite: MGCR 352
Marketing : Marketing Planning is designed as a capstone to previous marketing courses; Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs. Lectures, discussions and cases. A field project provides marketing planning experience.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Duerksen, Ronald (Fall) Soroka, Robert H S; Delorme, Bruno (Winter)
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Letovsky, Steven; Jo, Myung-Soo (Fall) Hwang, Min Ha (Winter)
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Mirshak, Paul; Cooperberg, Elana Michelle; Mukherjee, Ashesh (Fall) Moscovitz, David Lewis; Cooperberg, Elana Michelle (Winter) Royce, Charles (Summer)
Prerequisite: MGCR 352
* À suivre comme dernier cours dans le cadre du certificat
9 unités parmi les cours suivants :
Gestion d'affaires : The distinctive characteristics, risks, opportunities and rewards inherent in the ownership and management of a small enterprise. It will assist students in judging the appropriateness of an entrepreneurial career and in selecting and timing a specific venture.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Horowitz, David (Fall) Horowitz, David; De Medeiros, Egberto; O Farrell, James F (Winter)
Prerequisite: MGCR 341
Tronc commun de gestion : An introduction to the world of international business. Economic foundations of international trade and investment. The international trade, finance, and regulatory frameworks. Relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses. Effects of local environmental characteristics on the operations of multi-national enterprises.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Matziorinis, Nicholas; Juergens, Hermann; Saba, John (Fall) Madan, Sujata; Matziorinis, Nicholas; Saba, John (Winter) Saba, John (Summer)
Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Dellar, Mary (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Dellar, Mary (Fall) Letovsky, Steven; Dellar, Mary (Winter)
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Moscovitz, David Lewis (Fall) Desrosiers, Lee; Moscovitz, David Lewis (Winter)
Prerequisite: MGCR 352
Marketing : Decision-making and management of the marketing effort in a business to business (b-to-b) context, including the b-to-b marketing system; b-to-b purchasing; researching the b-to-b market; product, price distribution, selling and advertising decisions; strategies for business markets.
Trimestres : Ce cours n’est pas au programme de l’année universitaire 2012-2013.
Chargés de cours : Aucun professeur n’est associé à ce cours pour l’année universitaire 2012-2013.
Prerequisite: MGCR 352
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Etemad, Hamid (Fall) Etemad, Hamid (Winter)