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Cette concentration permet aux étudiants de se familiariser avec les grands domaines de spécialisation en relations publiques afin d'améliorer l'efficacité de leur communication de façon générale ou à l'heure de superviser ou de travailler en étroite collaboration avec d'autres communicateurs en entreprise. Si le programme permet d'acquérir certaines compétences, il est surtout axé sur les aspects stratégiques des relations publiques. Nous recomÂmandons aux étudiants qui pensent faire carrière en relations publiques de suivre le programme de Diplôme en gestion — Concentration en gestion des relations publiques et des communications pour mieux se préparer sur le plan profesÂsionel. Comme les étudiants inscrits au programme de Diplôme en gestion — (concentration en gestion des relations publiques et des communications) suivent les mêmes cours que ceux qui se destinent aux relations publiques, ils ont la chance de partager leurs expériences d'apprentissage avec de futurs praticiens des relations publiques. En outre, les chargés de cours sont tous des praticiens d'expérience qui traÂvaillent sur le terrain et qui présenteront aux étudiants des conÂférenciers et des exemples réels issus du milieu.
Nota : Les cours associés ne sont assortis d’aucune unité retenue dans le calcul des exigences du programme.
Économie (CCE) : Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Matziorinis, Ken (Fall) Matziorinis, Ken (Winter) Matziorinis, Ken (Summer)
Sciences de la gestion (CCE) : Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Golovina, Galina; Nunes, Maria Eduarda (Fall) Golovina, Galina; Nunes, Maria Eduarda (Winter) Reich, Edwina (Summer)
Prerequisite: CMSC 000
Note: "Mathematics for Management" must be completed in the first semester of the Diploma in Management program.
* ou l'exemption par un examen
Comptabilité : This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Cohen, Thierry; Lapointe, Deirdre (Fall) Cohen, Thierry; Lapointe, Deirdre (Winter) Parent, Kevin Paul; Cohen, Thierry (Summer)
Corequisite: CMS2 500
Finance (CCE) : Fundamental finance theory as applied to the firm's short and long-term financing and investment decisions and the sources of funds available to it (stocks, bonds, derivatives). Exposure to critical concepts of "firm value maximization" emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend policy, risk and return.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Jassim, Raad; Slater-Santini, Julie (Fall) Gregoriou, Greg; Slater-Santini, Julie (Winter) Jassim, Raad (Summer)
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Moscovitz, David Lewis; Keller, Wendy Ilse (Fall) Moscovitz, David Lewis; Dracopoulos, George (Winter) Moscovitz, David Lewis (Summer)
Sciences de la gestion (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : MacKenzie, Kenneth; Brown, Grant (Fall) Golovina, Galina; Graham, Jim Norman (Winter) Sabih, Amar (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Fraser, Linda (Fall) Callender, Shauna; Fraser, Linda (Winter) Fraser, Linda (Summer)
Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Pitts, Charles (Fall) Pitts, Charles; Papastefanou, Nicolette (Winter)
Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
Trimestres : Automne 2012, Hiver 2013
Chargés de cours : Fortier, Louis (Fall) Henderson, Kate (Winter)
Corequisite: CPRL 510
Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.
Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Trimestres : Automne 2012
Chargés de cours : Gollner, Andra's (Fall)
Relations publiques : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Trimestres : Hiver 2013
Chargés de cours : Guilhaumon, Huguette; Pitts, Charles; Papastefanou, Nicolette (Winter)
3 unités parmi les cours suivants :
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2012, Hiver 2013, Été 2013
Chargés de cours : Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Champenois, Christian; Gauthier, Sylvain (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
Gestion des systèmes d'information : Understanding of the web analytics terminology. Fundamental techniques for measuring a website's success and effectiveness. Analyse web visitor traffic and data to meet a website's objectives and to improve online marketing.
Trimestres : Automne 2012
Chargés de cours : Aldik, Fares (Fall)
Gestion des systèmes d'information : Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
Trimestres : Automne 2012
Chargés de cours : Gniwisch, Pinny (Fall)
Gestion des systèmes d'information : Examines the use of social media in business, new channels of marketing, advertising and communication that make up the social media space, leveraging marketing channels for optimal results. Utilizes case studies and lab exercises from large corporations and small business to provide hands-on experience and real-world examples.
Trimestres : Hiver 2013
Chargés de cours : Muscott, Adam (Winter)
Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Trimestres : Été 2013
Chargés de cours : Lynch, Shaun (Summer)
Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Trimestres : Automne 2012
Chargés de cours : Pitts, Charles (Fall)
Relations publiques : This course will provide exposure to issues and functions essential for practice in the corporate sector, issues management, crisis communications, financial communications, branding and reputation management, as well as communications related to mergers and acquisitions. It will also provide the basic financial literacy necessary for any communications management professional.
Trimestres : Hiver 2013
Chargés de cours : Pitts, Charles; Gilpin, Andrea (Winter)
Relations publiques : This course will provide exposure to issues and stakeholders important to not-for-profit organizations: NGOs, charitable foundations, cultural organizations, health and education institutions and community organizations. It will cover socio-political issues affecting these organizations as well as planning and methods for communications with donors, volunteers, regulators, funding agencies and corporate partners.
Trimestres : Été 2013
Chargés de cours : Boisrond, Frédéric (Summer)
Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Trimestres : Hiver 2013
Chargés de cours : Gollner, Andra's (Winter)
Corequisite: CPRL 531
Ou tout autre cours de niveau 500 offert et approuvé par l'unité du Développement de carrière et perfectionnement professionnel.