Nota : Ceci est la version 2012–2013 de l’annuaire électronique. Veuillez mettre à jour l’année dans la barre d’adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.
Marketing : This course is designed to convey the structures, frameworks and evolving best practices of effective brand management. Core brand management techniques examined include launching new brands, rehabilitating damaged brands and various brand extension options. The valuation of brands and the development and optimization of brand equity profiles are also covered.
Trimestres : Hiver 2013
Chargés de cours : Gialloreto, Louis (Winter)
Restriction: Not open to students who have taken MRKT 690 (when topic was Winning at Brands)
The course is delivered using a mixture of concept briefings, case simulations and class debates.