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Technologie de gestion des fermes : The goal of this course is to improve students' skills needed for marketing agricultural products and services. This course covers all types of marketing, from direct sales and on-farm marketing to wholesale channels, auctions and exports. Students will study examples of marketing systems used for various agricultural commodities and create a marketing plan (product, price, promotion, "place" and public image) for a particular product or service. They will also improve their skills in sales and customer relations.
Trimestres : Hiver 2013
Chargés de cours : Wees, David; Theriault, Pascal (Winter)
(152-039-MC)
(2-1-2)