Note: This is the 2012–2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
Program Requirements
The Graduate Certificate in Marketing has been developed for students who wish to upgrade their existing knowledge and skills in the field.
The program is designed to provide students with the opportunity to develop a solid understanding of the theoretical foundations and practices of marketing at the graduate level.
Required Courses (12 credits)
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CMR2 548 Processes of Marketing Research (3 credits)
Overview
Marketing : The process of marketing research is fundamental to the marketing manager's ability to obtain useful information upon which to base marketing decisions. The course develops a practical understanding of that process from a cost-benefit perspective. The acquisition of skills in all phases of the research process, including problem definition, data collection methods and sample design among others, is a major focus of the course.
Terms: Fall 2012
Instructors: Letovsky, Steven (Fall)
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CMR2 556 Buyer Behaviour (3 credits)
Overview
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Fall 2012, Summer 2013
Instructors: Shahidi, Majid (Fall) Royce, Charles (Summer)
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CMR2 564 Marketing Communications - Strategic Approach (3 credits)
Overview
Marketing : Marketing communications has a determining effect on transactions between buyers and sellers. In this context, students learn how advertising strategies are rooted in the connection linking marketing research, product definition and techniques of product positioning. Once students have developed an understanding of total communication strategies, specialty advertising and source communication tactics are examined. There is, moreover, a practical emphasis on the techniques of carry over effects of consumer-oriented advertising in the industrial/institutional context.
Terms: Winter 2013
Instructors: Letovsky, Steven (Winter)
Prerequisite: CMR2 542
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CMR2 566 International Marketing (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Fall 2012, Winter 2013
Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)
Complementary Course (3 credits)
3 credits from:
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CCLW 511 Law 1 (3 credits)
Overview
Law (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools & Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2012, Winter 2013, Summer 2013
Instructors: Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Champenois, Christian; Gauthier, Sylvain (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CMIS 541 Information Systems for Managers (3 credits)
Overview
Management Information Systems : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
Terms: Winter 2013
Instructors: Soliman, Moataz (Winter)
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CMR2 543 Service Marketing (3 credits)
Overview
Marketing : This course constitutes an in-depth examination of marketing as applied to the service sector of the economy and distinguishes between the marketing of products and that of services. The market-focused orientation of service organizations in both the private and public sectors will be studied, and the potential impact of this orientation on organizations competing to survive in service markets will be defined. The course develops understanding of service organizations and the ways in which a well-planned and organized marketing effort may have an impact on the development of such organizations. The course will focus primarily on the North American service market and will include case studies on both Canadian and American service organizations.
Terms: This course is not scheduled for the 2012-2013 academic year.
Instructors: There are no professors associated with this course for the 2012-2013 academic year.
Prerequisite: CMR2 542
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CMR2 590 Topics in Marketing (3 credits)
Overview
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Terms: Fall 2012
Instructors: Delorme, Bruno (Fall)
Note: Content will vary from year to year.
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CPL2 552 Strategic Management (3 credits)
Overview
Policy : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Terms: Fall 2012
Instructors: Hollingworth, Mark (Fall)
Prerequisite: Advanced student
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CPL2 553 Small Business Management (3 credits)
Overview
Policy : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Terms: Fall 2012, Winter 2013
Instructors: Horowitz, David (Fall) Horowitz, David (Winter)
Or any other 500- or 600-level course offered and approved by Career and Professional Development.
School of Continuing Studies—2012-2013 (last updated Apr. 29, 2013) (disclaimer)