Ã山ǿ¼é

News

Hult Prize: Ending hunger, one cricket at a time

Published: 4 April 2013

The Hult Prize competition, for example, is a self-styled Nobel Prize—or, for the more populist reader, the American Idol or X Factor—of the B-school world. (Even the funding comes from Sweden.) Attracting an impressive 10,000 applicants from around the globe, it counts both Bill Clinton and the Nobel Prize-winning economist, Muhammad Yunus, among its judges and offers $1 million in seed funding and ongoing mentoring from the erstwhile judges to the doubtless deserving winners… Moreover, the solutions are a world away from ideas usually generated on business school campuses. For example, one of the global finalist teams, from the Desautels Faculty at Canada’s Ã山ǿ¼é, is championing the common cricket as a safe, affordable, and accessible foodstuff for the more than 200 million people who currently live in urban slums—clever, yet simple, and using a commodity easily available to the target consumer group. In the Confucian spirit of “teach a man to fish …,†they  have developed a kit that allows people to grow crickets for consumption and sell whatever is left over back to the Ã山ǿ¼é team. This provides slum dwellers with food and much-needed income.

Back to top