缅北强奸

Emine Sarigollu

Title: 
Associate Professor, Marketing; Academic Director, International Management & Exchange Programs
Emine Sarigollu
Contact Information
Phone: 
514-398-4662
Email address: 
emine.sarigollu [at] mcgill.ca
Alternate email address: 
darlene.fowler [at] mcgill.ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

BA, Bogazici University, Turkey
MBA. Bogazici University, Turkey
MA, University of Pennsylvania, USA
PhD, University of Pennsylvania, USA

Area(s): 
Marketing
Office: 
551
Biography: 

Dr. Emine Sarig枚ll眉 is Associate Professor and Academic Director International Management at 缅北强奸鈥檚 Desautels Faculty of Management. She is also founder of MIM (缅北强奸 Institute of Marketing). Dr. Sarig枚ll眉 served as Associate Dean responsible from the undergraduate program 2005-2012 and Marketing area coordinator 2000鈥2006.

Dr. Sarig枚ll眉鈥檚 primary research domain is choice. She has investigated choice in both existing and really new products across a variety of contexts and implemented statistical models to analyze the impact of marketing decisions on choice. In this domain, she has also explored the relationship between environmental perceptions, attitudes and behaviors in various cross-cultural contexts. Dr. Sarig枚ll眉 has extended her research in this area to examine the relationship between brand awareness, brand equity and market outcome. She won the Alden G. Clayton Doctoral Dissertation Proposal Competition held by the Marketing Science Institute for "A Dissertation Proposal: Patterns of Brand Choice When Consumers Follow a Dynamic Satiation Process: When Does Switching Indicate Satiation?"

Dr. Sarig枚ll眉鈥檚 secondary research domain is ethical leadership. Her research addresses the lack of synthesis in this domain and contributes to the literature by bringing together various multidimensional approaches toward developing conceptual and empirical models.

Dr. Sarig枚ll眉鈥檚 has extensive international experience in marketing research and survey methodology. She has conducted market research projects for various businesses and organizations including Bell Canada, Le Groupe Jean Coutu, CIBC, Rhone - Poulenc Rorer Canada Inc., and Saint James United Church.

Dr. Sarig枚ll眉鈥檚 teaching experience includes Marketing Management, Marketing Research, Survey Design and Techniques, Data-Based Marketing and Customer Response Models courses at the undergraduate and graduate program levels at 缅北强奸, Rutgers University and the Wharton School, University of Pennsylvania. In addition, she has directed executive seminars for private, public and non-profit sector managers and researchers, as well as academicians in North America, Asia, and Europe.

Dr. Sarig枚ll眉 has extensive experience in curriculum design and development. At 缅北强奸, she has led the first major redesign of the Bachelor of Commerce Program (2005) in over ten years. In addition, she has developed new interdisciplinary programs: International Management Major (2008-2009); Minor in Global Governance, Human Rights & Conflict; and 4 Minors in Management (2006-2008). Dr. Sarig枚ll眉 has also led or participated in various international curriculum development projects including Canadian International Development Agency鈥檚 projects at People鈥檚 University in Beijing, China and INIE in Havana, Cuba, and various others including Bogazici University in Istanbul, Turkey and Royal University for Women in Bahrain.

Curriculum vitae: 
Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Brand Equity
Environmental Perceptions & Attitudes
Ethical Leadership
International Business
Marketing Research Techniques & Survey Methodology
Selected publications: 

Papers in Peer-Reviewed Journals

Ewing, G. and Sarig枚ll眉, E. "Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment", Journal of Public Policy and Marketing, v. 19, no. 1, 2000, pp. 106-118.

Ewing, Gordon and Sarig枚ll眉, Emine "A Model of Car Fuel-Type Choice Under Travel Demand Management and Economic Incentives" (1998), Transportation Research D, Vol. 3 (6).

Vincent, George, Milne, Simon and Sarig枚ll眉, Emine, "Evolving Demand for Grenada's Tourism Product" (1998), Journal of International Consumer Marketing, 10 (3), 63-83.

Sarig枚ll眉, Emine, "Satiation and Switching: The Dynamic Attribute Satiation Model Meets Observed Choice Patterns" (1998), Applied Stochastic Models and Data Analysis, 14 (3), 175-187.

Sarig枚ll眉, Emine and Schmittlein, David C., "The Effect of Variety Seeking Behavior on Optimal Product Positioning," (1996), Applied Stochastic Models and Data Analysis, 12 (1), 27-44.

Sarig枚ll眉, Emine, "Assessing the Predictive Effectiveness of the Variety Seeking and Reinforcement Models" (1994), Applied Stochastic Models and Data Analysis, 10 (1), 27-46.

Books and Edited Volumes

Chapters in Books

Awards, honours, and fellowships: 

Awards

2009-2010: MUS Professor of the Year

1988: Winner of Alden G. Clayton Doctoral Dissertation Proposal Competition by the Marketing Science Institute

1983-1987: Fulbright Scholarship

1981: List of Honor (MBA)

1979: AIESEC Traineeship Award

1976-1980: List of Honor (Undergraduate)

Fellowships

1983-1987: Doctoral Fellowship in Marketing, University of Pennsylvania

Grants

2001: Marketing Science Institute grant with Demetrios Vakratsas and Myung-Soo Jo, for 鈥淲hat Happens to 鈥.coms鈥 When 鈥淐onventionals鈥 Go Hybrid? The Case of Online Grocery Portals鈥
1994-1997: FCAR Grant with Simon Milne, and Gordon Ewing, for "Changes in Tourism: Exploring the Marketing, Product Development and Regional Economic Dimensions"
1993-1994: Environment Canada Grant with Gordon Ewing, for "The Role of User Charges in Reducing Automobile Air Pollution in Canada"
1994: Faculty of Management Internal Research Committee Grant, for "The Impact of TV Advertising on Sales"
1993: Grenada Government Grant with Simon Milne and George Vincent, for "Grenada's Tourism Product: Exploring the Development Options"
1993: Social Sciences Grants Sub-Committee of the Faculty of Graduate Studies and Research, 缅北强奸
1992: Sponsored by the Marketing Science Institute (Boston, Mass), NPD/Nielsen (Port Washington, NY), and Research Systems Corporation (Evansville - Indian for the "An Investigation of the Relationship Between Ad Attitude and Brand Choice Using Scanner Data," project
1992: Faculty of Graduate Studies and Research Travel Grant for the Marketing Science Conference in London, UK
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