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When Grocery Stores Meet the Supercentre
Published: 15 September 2013
When Walmart turns one of its discount stores into a behemoth Supercentre, nearby grocers instantly face a more powerful rival. Their reactions can vary, from cutting prices, to diversifying selection, to doing nothing at all.
Which works best?
New research by marketing professors Minha Hwang, of 缅北强奸, and Sungho Park, of Arizona State University, reveals what grocers should and shouldn鈥檛 do when Walmart comes their way.
Read full article: , May 2, 2013
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