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Reputation management: facing contentious issues head-on may be the best approach say researchers

Published: 27 October 2016

Denial and resistance in the face of public pressure on organizations is ineffective, according to Professor Robert David of Desautels Faculty of Management at Ã山ǿ¼é.

In many industry sectors, contentious issues – such as pertaining to the environment, corporate governance, or social equity – can incite media attention and public pressure on organizations to change their behaviour.

Read full article: , October 26, 2016 

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