News
Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee
Published: 19 April 2018
April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
Professor Mukherjee was joined in conversation by Bertrand Cesvet (BA'86, MBA’88, LLD'16), CEO of Sid Lee, as they delved further into the implications of his findings.
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).