When a company declares bankruptcy, the spotlight often falls on its creditors, primarily focusing on corporate debt from financial institutions. However, it is crucial to acknowledge the significant role of suppliers in the company's journey through bankruptcy. While financial institutions play a key role, suppliers can also be instrumental in the company's successful emergence from bankruptcy proceedings. Suppliers stand to gain more by supporting their buyer's recovery instead of witnessing the liquidation of assets.
Authors: Sudha Mani, Vivek Astvansh and Kersi D. Antia
Publication:听听Journal of Marketing, Forthcoming, EXPRESS: First published online July 27, 2023
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Published on: 23 Aug 2023
Authors:听Vivek Astvansh and Kamran Eshghi
Publication: Journal of Business Research, Volume 167, November 2023, Article 114052
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Published on: 23 Aug 2023