Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association鈥檚 Services Marketing Special Interest Group, an organization comprised of the world鈥檚 top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).
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Published on: 11 Jul 2014
Authors: Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L.
Publication: Journal of Marketing Research, April 2013
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Published on: 10 May 2013
