Sin to sustainability in Las Vegas
Yalmaz Siddiqui, BComâ92, has made a name for himself by championing responsible corporate behaviour. And now he finds himself in Las Vegas, the fabled âSin City,â a place not exactly renowned for showcasing responsible behaviour of any sort.
Siddiqui, who recently became the new vice president of corporate sustainability for MGM Resorts International (the companyâs famed resort-casinos include the Bellagio, MGM Grand and Mandalay Bay), believes that Vegas doesnât get the credit it deserves. âWhen you peel back the layers here a little bit, you might be surprised about how much thought decision makers have put into sustainability,â he says. And now, Siddiqui is one of those decision makers.
On the Las Vegas Strip, spectacularly elaborate fountain shows are the centres of attention. However, Lake Mead, located just outside the city and once the largest reservoir in the United States, experienced a new record low for water levels this year.
Siddiqui is quick to place things in context. âLas Vegas has some of the worldâs best infrastructure for water use and reclamation,â he says. Unlike other regions that use up Lake Meadâs water, Las Vegas rapidly returns almost all the water back to the lake. MGM properties also use wells to irrigate desert-friendly, low-water-use plants for their landscaping. In total, around seventy-five per cent of the water used by MGM propertiesâincluding the water seen shooting up from the eight-acre fountain in front of the Bellagioâis fed back into Lake Meadâs system.
Siddiqui arrived at MGM after having spent a decade at Office Depot in senior positions related to sustainability. The company made impressive strides during his time there, packaging its products less wastefully, tripling green product sales, and slashing its carbon footprint.ÌęNewsweekÌęnamed the company Americaâs greenest retailer in 2010, 2011 and 2012.
He says his commitment to sustainability stems from a day spent strolling through the aisles of the McLennan Library while he was studying management at Ă汱ǿŒé. âI came across a book that was a little different from the other books in the economics section,â Siddiqui recalls.
That book was E.F. SchumacherâsÌęSmall is Beautiful:ÌęA Study of Economics As If People Mattered, which argues that people make economic decisions not only on financial factors, but also based on their relationships and values. It affected his career path.
âThe career advice that I got [after completing a masterâs degree at Cambridge University] was that we have enough people who have passion for the environment in the environmental movement,â says Siddiqui. âWe donât have enough businesspeople or accountants or marketers in the environmental movement. We need those people.â
Siddiqui met with the next generation of âthose peopleâ at Ă汱ǿŒé in mid-March, when he gave a keynote speech at the Desautels Business Conference on Sustainability, spoke to a sustainability strategies class, and gave some career advice over lunch to some studentsâmost of whom said they saw a future with âsustainabilityâ in their job titles. He warns sustainability proponents not to expect an easy ride in the corporate world. âYou have to routinely accept being told âno,â since the businesspeople youâre trying to influence are often skeptical of sustainability programs,â says Siddiqui.
In his conversations with Desautels students, Siddiqui outlined the qualities that were essential for success in his profession. âTenacity, a willingness to navigate alternative paths to get what you want, and gentle perseverance â notwithstanding the ânoâsâ you get on the journey.â
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Read the full article:Ìę, August 18, 2016