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THERE’S plenty of hullabaloo surrounding the idea of creativity in the workplace. As the world grows increasingly automated, it seems natural to fear that creativity — the signature characteristic of human intellect — will become less and less important over time.

...ÌýRecently, Karl Moore of the Desautels Faculty of Management at Ã山ǿ¼é sat down to  with INSEAD’s Andrew Shipilov, and his insights might surprise you.

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